Leaflet Design.

Leaflets are the perfect way to get the word out when you need to build awareness. And you'll find our leaflet design expertise makes it easier than ever to create a leaflet that works hard for you.

Leaflets can connect at scale.

As a means of building awareness offline, leaflets are very effective. They're relatively low-cost. And as a physical, solid piece of print, they have some benefits that digital media can't give you.

Less costly than a brochure (and more expendable), yet more informative than a flyer. Leaflets can help you pull off a tricky balancing act, being difficult to ignore and reasonably unobtrusive at the same time.

It can’t be deleted without so much as a glance, the way email can. It can’t end up lost in your prospect’s junk folder. Of course, they might choose to throw it away. But even then, if your design is good and your message is clear, they will grasp the gist of the content. Provided your leaflet reaches the audience you intend, it’s going to convey your information with some success.

Unlike a digital promotion, like social media ads for instance, they don’t rely so much on your prospect making an effort. If someone sees your ad on social media, they might click and take a moment to view what you’re offering. But without taking action there and then to contact you, they can leave and forget everything about your promotion. You hope that they contact you or sign-up, which gives you a means of following-up with them. If that doesn’t happen, that initial awareness you generated was fleeting and ultimately wasted. Leaflets on the other hand, always carry your contact details and business information. They don’t ask much from your prospects. People don’t need to be particularly organised or highly motivated to take action immediately. All you’re asking is that they hang on to your leaflet. The leaflet is there to be referred back to whenever it suits your prospect. You’re not interrupting their day and your message has a better chance communicating.

How we help.

Everything you need for a successful leaflet campaign.

Design.

From sketching out initial layouts and creative brainstorming, to tweaking a polished leaflet design.

Content.

Need help with the copywriting, or sourcing some quality imagery? We can handle it for you.

Printing.

Whether you need 50 or 500,000, we can manage the entire print process for you. We work closely with digital and offset printers.

What makes a successful leaflet?

You'll need a partner capable of taking a clear goal, designing a high-quality leaflet, and ensuring flawless print. Then you need to put your leaflets to work.

Who is the leaflet targeting? How will it be used and distributed? What are you asking of the recipient? Decide early on what you want your readers to do and it will shape the contents and the message of your leaflet. Think about what the call-to-action should be and consider making a special offer that’s unique to the leaflet. This can give you a means of tracking your ROI and the effectiveness of your leaflets. It can help to engage the services of a professional copywriter if you need any help honing your words.

Professional design can make all the difference. A typical DIY leaflet is often an overwhelming mashup of content competing for attention. As a tool for getting your message across clearly, that approach fails miserably. A professional designer will not only create leaflets that fit your existing branding, but can draw attention to what matters. They bring order to your design, using print design skills such as negative-space and typography with proper hierarchy. They’ll produce a clean layout, with type that enhances legibility. The result is an effective leaflet design that communicates with clarity.

You’ve put a great deal of work into the creative side, and you don’t want the leaflets you receive from your printer to disappoint. If you work with an experienced print designer they will be in a position to advise you on the best format and print specifications for your leaflet. They’ll also know what print processes to use, whether the job is best suited to digital printing or offset/litho.

With boxes full of your impressive new leaflets printed and delivered, you need to put them in the right hands. This goes back to how you planned to utilise the leaflet to begin with. Make sure you follow-through and distribute the leaflet as planned. It’s important that it ends up with the right audience, if your message, your offer and the leaflet project as a whole are to be effective.

A Clear End Goal.

Who is the leaflet targeting? How will it be used and distributed? What are you asking of the recipient? Decide early on what you want your readers to do and it will shape the contents and the message of your leaflet. Think about what the call-to-action should be and consider making a special offer that’s unique to the leaflet. This can give you a means of tracking your ROI and the effectiveness of your leaflets. It can help to engage the services of a professional copywriter if you need any help honing your words.

A Professional Designer.

A typical DIY leaflet is often an overwhelming mashup of content competing for attention. As a tool for getting your message across clearly, that approach fails miserably. A professional designer will not only create leaflets that fit your existing branding, but can draw attention to what matters. They bring order to your design, using print design skills such as negative-space and typography with proper hierarchy. They’ll produce a clean layout, with type that enhances legibility. The result is an effective leaflet design that communicates with clarity.

Flawless Print. Delivered On-Time.

You’ve put a great deal of work into the creative side, and you don’t want the leaflets you receive from your printer to disappoint. If you work with an experienced print designer they will be in a position to advise you on the best format and print specifications for your leaflet. They’ll also know what print processes to use, whether the job is best suited to digital printing or offset/litho.

Distribution.

With boxes full of your impressive new leaflets printed and delivered, you need to put them in the right hands. This goes back to how you planned to utilise the leaflet to begin with. Make sure you follow-through and distribute the leaflet as planned. It’s important that it ends up with the right audience, if your message, your offer and the leaflet project as a whole are to be effective.

Our Approach.

How we design, print and deliver outstanding leaflets.

When you engage us as your leaflet designers, we want to know everything there is to know. We need to know your goals, who the target audience is, what the contents will be, and whether there are any time or budgetary constraints we should keep to. All of these details can impact the design we propose, as the format and print specifications that we suggest are tailored to these demands.

We can design leaflets in any number of shapes and sizes. And when you work with us, you’re not limited to the standard templates you’ll see from online printers or designers without a background in print. Your leaflets can use any format, any type of fold, any size – the configuration we propose will match your specific requirements. That’s why we put so much emphasis on understanding your needs from the outset. We’ll need to review the content for the leaflet, if you have it planned in advance. We can help you out with any extra imagery or copywriting assistance you might need. Then we’ll begin sketching out some possible layouts and discuss various options with you. This will give our leaflet design some early direction, saving you time and money later on.

Based on your feedback, we’ll start working on your preferred option further. This is where we move from paper to the Mac, turning the basic ideas we mapped out into a proper draft design. We’ll incorporate your material and your existing branding, to give you a concept design we can build upon. This will be shared with you in PDF form.

When you have reviewed the draft design, let us have your comments and we’ll continue to develop the design. We’ll liaise with you throughout this stage, as we add and perfect the details. You’ll receive a polished leaflet design to review again, and once everything is just how you want it we can move towards production.

When you’re happy with your leaflet design, we’re ready to print. That means we need to output press-ready artwork. This requires an experienced print designer, who know the processes the printers will use inside-out. Attention to detail is everything, as we add trim marks, bleed and various settings to the document. This makes the printer’s job a lot easier and is key to ensuring a smooth handover, from design to print. As many designers have had to broaden their skillset to cover digital media, few have the expertise to handle artworks going to press. They are often left to rely on their printer for guidance, which can be a minefield for the inexperienced. With decades in preparing artworks for print, you can be confident that the leaflet design you sign-off will print as it should.

Discuss.

When you engage us as your leaflet designers, we want to know everything there is to know. We need to know your goals, who the target audience is, what the contents will be, and whether there are any time or budgetary constraints we should keep to. All of these details can impact the design we propose, as the format and print specifications that we suggest are tailored to these demands.

Plan and Research.

We can design leaflets in any number of shapes and sizes. And when you work with us, you’re not limited to the standard templates you’ll see from online printers or designers without a background in print. Your leaflets can use any format, any type of fold, any size – the configuration we propose will match your specific requirements. That’s why we put so much emphasis on understanding your needs from the outset. We’ll need to review the content for the leaflet, if you have it planned in advance. We can help you out with any extra imagery or copywriting assistance you might need. Then we’ll begin sketching out some possible layouts and discuss various options with you. This will give our leaflet design some early direction, saving you time and money later on.

Draft Design.

Based on your feedback, we’ll start working on your preferred option further. This is where we move from paper to the Mac, turning the basic ideas we mapped out into a proper draft design. We’ll incorporate your material and your existing branding, to give you a concept design we can build upon. This will be shared with you in PDF form.

Development.

When you have reviewed the draft design, let us have your comments and we’ll continue to develop the design. We’ll liaise with you throughout this stage, as we add and perfect the details. You’ll receive a polished leaflet design to review again, and once everything is just how you want it we can move towards production.

Press-Ready Artwork and Printing.

When you’re happy with your leaflet design, we’re ready to print. That means we need to output press-ready artwork. This requires an experienced print designer, who know the processes the printers will use inside-out. Attention to detail is everything, as we add trim marks, bleed and various settings to the document. This makes the printer’s job a lot easier and is key to ensuring a smooth handover, from design to print. As many designers have had to broaden their skillset to cover digital media, few have the expertise to handle artworks going to press. They are often left to rely on their printer for guidance, which can be a minefield for the inexperienced. With decades in preparing artworks for print, you can be confident that the leaflet design you sign-off will print as it should.

Looking for professional leaflet designers?

We're not only experienced leaflet designers, we'll also oversee the production side for you. We know print inside-out, so you can be sure that the leaflets you order will look just as good as the design. If you'd like us to quote for leaflet design, please contact us to hear your ideas and requirements.