Catalogue Design.

A well-planned catalogue is an invaluable sales tool. And when you work with us, our design and print know-how combine to ensure that your next catalogue is exactly that.

Great catalogues drive sales.

In a world where customers expect your entire product range to be available online, why print catalogues at all? Well, both are necessary. Great catalogue design complements your other sales channels, to drives sales online and off.

Giving customers a printed, hard-copy of your catalogue helps to build credibility, trust and confidence in your brand. While giving you a degree of insurance from the inevitable distractions your customers will face.

Physical, printed catalogues are:

People appreciate the tactile nature of a printed catalogue. They recognise the investment it requires and know that they are dealing with an established and stable firm. This is particularly useful if you’re a small business or a less well-know name that lacks the brand recognition of larger competitors.

Due to the fact that websites are so easily changed in a matter of minutes, print is often better at earning your customer’s trust. When you commit your product specifications, guarantee or sales offer to print, your customers know what they are buying. They put a certain amount of faith in the slightly longer shelf-life of a print, even if the effect is unconscious. Details in your printed catalogue are there to stay, at least until the next issue.

As hard as you try to capture your prospect’s attention, it’s important to realise you only ever have their attention momentarily. One thing you should expect is that they will face plenty of distractions. Phones ring, text messages and emails come in, social media notifications pop-up. When your prospect is visiting your website, becomes distracted and leaves, you can only hope that they return later on (either out of interest, or via further advertising and expense to your business). A printed catalogue is different. Because once you’ve been successful in getting your catalogue into the right hands, a physical piece of print doesn’t go away. Of course, your prospect could choose to throw your catalogues out. But unless they make that decision, a catalogue waits. It sits on the side table, or on the kitchen countertop. It’s there to gain their attention, when your prospect is ready. When you print a truly successful catalogue, it becomes the distraction.

What makes a great catalogue?

Great catalogue design means getting out of the reader's way. Setting a style and sticking with it.

A consistent layout and design language give a more user-friendly browsing experience.  Your readers should know exactly where to look, whether they’re on page 1 or 300. Using your catalogue should be instinctive. An erratic design that changes throughout is an easy way to frustrate your reader, and send your glossy new catalogue to the recycling bin.

A new catalogue design needs to integrate your existing branding. It needs to be recognisable. As a key component of your marketing toolkit, it needs to reinforce your identity and what you stand for.

A good layout is essential, no matter what you’re selling. Information has to be carefully organised and easy to consume. It’s about making the complex simple.

A consistent layout and design language give a more user-friendly browsing experience. Great catalogue design means getting out of the reader’s way. Setting a style and sticking with it. That way your readers know exactly where to look, whether they’re on page 1 or 300. Using your catalogue should be instinctive. An erratic design that changes throughout is an easy way to frustrate your reader, and send your glossy new catalogue to the recycling bin.

Using professional, high-quality imagery adds interest and balance to your catalogue. Good use of images balances out the text content and stops your readers from being overwhelmed with technical details.

Choosing your fonts with care makes all that detail easy to absorb. Our designers are experts in typography and will make sure your content is perfectly legible. 

Clean layout and organisation.

A good layout is essential, no matter what you’re selling. Information has to be carefully organised and easy to consume. It’s about making the complex simple.

Consistent branding.

A new catalogue design needs to integrate your existing branding. It needs to be recognisable. As a key component of your marketing toolkit, it needs to reinforce your identity and what you stand for.

Quality images / illustrations.

Using professional, high-quality imagery adds interest and balance to your catalogue. Good use of images balances out the text content and stops your readers from being overwhelmed with technical details.

Clean typography.

Choosing your fonts with care makes all that detail easy to absorb. Our designers are experts in typography and will make sure your content is perfectly legible.

Our Approach.

How do we put together a successful catalogue?

First, we do our homework. We need to know everything about your business and what you want to do with your new brochure.

We do extensive research to familiarise ourselves with your company, products or services. We’ll also look at your competitors, your customers and prospects.

A good understanding of your market helps us design a brochure that really sets you apart.

This is when we start being creative. At this stage, your design brief and our research combine.

We’ll propose various brochure formats and print specs to suit your objectives. We brainstorm ideas, sketch layout ideas and come up with a design concept.

We’ll discuss the options with you and settle on a design direction to move forward with.

We’ll gather all the design elements and material we need. You can supply us with any copy, images, logos and other assets you want to include. We can also source stock images and work with copywriters to flesh out the contents if needed.

We’ll develop our concept design, turning the sketches and ideas we discussed into a proper brochure design draft. You’ll receive a PDF to review and we’ll work through any amendments with you.

We’ll manage print production for you, so there’s no tricky handover between your designers and your printers. You won’t end up acting as the go-between, troubleshooting defects with your artwork.
 
Setting up artwork for print is a skill in itself. One that is becoming more scarce, as freelance designers have had to focus on digital media more and more. With 40 year’s making press-ready artworks, we know small details can make a big difference. The job demands experience and attention to detail. And we do our utmost to make sure the brochure design you approve – the final proof – prints without any issues, just as intended.

Research.

We start by familiarising ourselves with your company, your product or services. We’ll look at your main competitors and get a feel for the market and where you fit into it. We might even draw inspiration from businesses in other industries.

Planning and Discussion.

It’s important to keep in mind how your catalogue will be used. Is it a tool for your sales reps to distribute personally, or is it going to be delivered by post? Based on our discussions we’ll suggest print specifications (sizes, papers, finishes and more) and a format that works for you.

We’ll map out the contents with you and define all the material we need. We can supplement your material with extra images or copywriting if you need any help fleshing out the contents.

Draft Design.

With a good understanding of what the catalogue format will be, we’re ready to start structuring the layout. We’ll think about the best direction to take the design, discuss our ideas with you and start working on a draft. You’ll receive this as a PDF for you to review, so you can request changes before we progress further.

Development.

With the design draft approved we can get to the heart of the project, placing content and building-out dozens, if not hundreds, of pages.

With the design draft approved we can begin to tackle the meat of the project, placing content and building-out dozens, if not hundreds, of pages. This is where the bulk of the heavy work lies. Handling the process efficiently is crucial in delivering your catalogue on-time and on-budget. (Read about our experience below). You’ll receive another digital proof (a PDF) to check over and return with any amendments.

Press-Ready Artwork & Printing.

If we’re all agreed that the artwork is 100% finished and ready to go, we’ll produce press-ready artwork. This is a specialised job which requires a full understanding of the print process. Fortunately, this is something we have a great deal of experience in. We’ll always output a press-proof for you to check over one last time and approve. With that, the job goes to press. Your impressive new catalogues become real.

Why design your next catalogue with us?

Catalogues are large, demanding projects, and it pays to choose your creative partners carefully.

A catalogue takes serious organisational skills. You need experience in managing vast amounts of content, structuring it and formatting it for a professional look. It’s only when that technical side is perfect that a visually-appealing, polished design can begin to take shape.

Our 40+ years in print-design covers all types of print projects, including a number of very complex catalogue design jobs.

Managing your project efficiently is critical, and we’re well suited to both aspects of the job – the technical and the creative sides. We’re able to handle large amounts of content and turn out a stunning catalogue you’ll be proud to present.

You’ll benefit from the experience we’ve gained in showcasing everything from the industrial to the cosmetic.

We’ve made a difference to companies in infrastructure. With some creative thinking, we turned polymer-concrete pipes into an interesting product catalogue. Using custom photography and illustrations, we took a technical product with all it’s data, and made it user-friendly.

We’ve produced a product catalogue for power tools, on behalf of a well-known global brand. And in retail, we’ve designed and printed in-flight shopping catalogues for 2 separate airlines (selling designer fragrances, watches, jewellery and gifts.)

If you’re a new business just starting out, you’ll find we’re equally at home making catalogues work for you. You can be sure you’re getting the very best results in the most efficient and cost-effective way. We invest a great deal of time and energy into any new startup, and have worked with countless individuals to establish their brand.